Not All Websites are Created Equal (Part 2)

“Tidbits of Rockford” Internet Helper Article #8

In my last Internet Helper, I discussed the two main types of websites.  One type is very simple to setup and could possibly be created using a program from a local retailer.  The newer style of website, one that is becoming more common, is called a content management system.  All of the content is stored on the server and is able to be edited directly from the backend of the website.

The easy setup of a content management system has virtually eliminated the need to hire a web designer in order to make a simple change in the content of a website.  Now you can login and make basic changes yourself, as opposed to relying on the web designer to make the changes for you.

If you are considering building a new website for your business, then it is important to look at the search engine capabilities of a content management system.  Since this type of website is easy to update, it more easily receives attention from Google. Why is this true?  Let me breakdown the reasoning behind this fact.

When you do a Google search, do you want old content coming up in the first few results, or would you rather have the freshest content appearing first for your Google search?  I think that you would rather have the newest and freshest content.

Since content management systems are easy to update, they receive preferential treatment because Google expects them to be updated with newer content.  There are many other aspects of your website that will effect where you are located in the Google search results, but we will save those facts for another Internet Helper.

I would like to take a moment to send my sympathy to the families who lost their loved ones in the Fort Hood tragedy.  Hopefully, the online blog comments that the suspected gunman left while being online will help the investigators that are attempting to find reasons for this incident.  I will see you in the next Internet Helper.