Not All Websites are Created Equal
“Tidbits of Rockford” Internet Helper Article #7
For those of us who remember when the internet first became a reality, we can recall the simplicity of the websites. In fact, it took some time for most of the world to trust even the largest retailers with their credit cards through a website shopping cart. From my viewpoint as an internet marketer, I see a variety of different websites every day. I spend most of my time working online and consulting with businesses about their websites.
What is the best type of website? What type of website receives more exposure in the search engines? What about those websites that you see advertised on TV that allow you to easily create a website for a simple $5 monthly fee?
I conduct considerable amounts of research concerning website design and website marketability. I have seen which websites tend to work more efficiently for various applications. Before I share some of my findings, I would like to give you a little more background on website design.
To make this concept easy to understand, I like to envision that there are only two types of websites that exist in the online world. There are more but lets keep this simple. The first type is one that can be created using a program on your computer which then can be uploaded to cyberspace for everyone else to view.
The second type of website is an actual system that is installed into cyberspace that allows you to login and make changes to the website without actually having to upload from your computer. This is the newer style of website design currently used by most designers and is commonly called a content management system.
The first type of website is less intimidating so most amateur website designers and general computer users feel more comfortable implementing this type of setup. One usually purchases a website program from a local retailer and then spends a few hours creating his own personal/business website using a computer. This tends to be the most inexpensive option. However, is it the best? Find out in my next “Internet Helper!”